How much do grocery in store demos cost?

One of the most common questions we are asked is “How much will it cost me to do in store demos for my brand?”

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Product launch ideas - Should I sample?

Product trial is often the key to the successful product launch of an FMCG brand.

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How to maximise sales during an in-store demo

It constantly surprises me to see companies investing heavily in running in store demonstrations, but failing to train their in-store demonstrators on how to sell. It is such a lost opportunity!

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Do in store demonstrations and tastings work for new FMCG brands?

Chris Coffey, Managing Director, The IN Group

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