One of the most common questions we are asked is “How much will it cost me to do in store demos for my brand?”
Product trial is often the key to the successful product launch of an FMCG brand.
It constantly surprises me to see companies investing heavily in running in store demonstrations, but failing to train their in-store demonstrators on how to sell. It is such a lost opportunity!
Chris Coffey, Managing Director, The IN Group
