Get proud car owners to experience the new Ambi-Pur car air-fresheners within the constraints of a limited budget.
VTNZ and Pit Stop locations were contracted to run the campaign in both their waiting areas and serviced vehicles.
Front cover magazine advertising in Top Gear and NZ Women’s Weekly were displayed in the areas where customers waited while their car was serviced.
Service technicians attached Ambi-Pur Scented vouchers to the air vents of the cars after servicing.
Table Talkers were displayed in counter areas.
90,000 scented vouchers were placed into the cars.