Case Studies

Ambi-Pur Car Air-Fresheners

Experiential in Automotive sites

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The Brief

Get proud car owners to experience the new Ambi-Pur car air-fresheners within the constraints of a limited budget.

The Solution

VTNZ and Pit Stop locations were contracted to run the campaign in both their waiting areas and serviced vehicles.

The Rollout

Front cover magazine advertising in Top Gear and NZ Women’s Weekly were displayed in the areas where customers waited while their car was serviced.

Service technicians attached Ambi-Pur Scented vouchers to the air vents of the cars after servicing.

Table Talkers were displayed in counter areas.

The Results

90,000 scented vouchers were placed into the cars.

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Industry Homecare
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