Chux Magic eraser was a new product to the market designed to magically erase anything from crayons to scuff marks from any surface. We needed to get this product into the hands of mums and caregivers with messy toddlers.
A gift with entry campaign through 22 indoor Playlands reaching parents and caregivers with young kids.
Playlands were supplied with the product along with vouchers with information about the product to give to parents as they enter the site.
Playlands were also given samples to try on their own equipment and play areas.