Case Studies

Chux Magic Eraser

Sampling in Playlands

THE IN GROUP
THE IN GROUP

The Brief

Chux Magic eraser was a new product to the market designed to magically erase anything from crayons to scuff marks from any surface. We needed to get this product into the hands of mums and caregivers with messy toddlers.

The Solution

A gift with entry campaign through 22 indoor Playlands reaching parents and caregivers with young kids.

The Rollout

Playlands were supplied with the product along with vouchers with information about the product to give to parents as they enter the site.

Playlands were also given samples to try on their own equipment and play areas.

The Results

  • Lots of positive feedback from parents that loved the product and had many uses for it at home with their messy toddlers.
  • Playlands loved the product with many going on to purchase it to use within their play areas.
Service THE IN GROUP
Industry Household Items
Back to top