Case Studies

Countdown Christmas Demo's

In Store Sampling

THE IN GROUP
THE IN GROUP
THE IN GROUP
THE IN GROUP THE IN GROUP THE IN GROUP

In December, The IN Group ran an inStore supermarket demonstration campaign for Countdown to highlight their new range of Christmas recipes available. The 130 cooking demonstrations coincided with their Christmas Club days (1st-3rd December).

The Brand Ambassador team prepared and served Antipasto Skewers in store. Consumers were invited to sample an Antipasto Skewer and encouraged to check out the range of recipes available in store and online.

Service THE IN GROUP
Industry Food and Beverage
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