Case Studies

Cuddly Fabric Softener

Gift with Purchase in Bed Bath and Beyond.

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The Brief

To drive awareness and trial of Cuddly Fabric Softener and its values with mid-socio women.

The Solution

A gift with purchase campaign in all 46 Bed Bath and Beyond stores.

The Rollout

Samples were given out by staff with relevant purchase items to keep cuddly, such as towels, robes and sheets.

All stores ran an in-store competition, with customers signing up to go into the draw to win a ‘Cuddly Pack’ including BB&B items as well as Cuddly product.

BB&B promoted the campaign via three Facebook posts reaching 10,000 people and in their mailer going out to approx 1 million customers.

Collateral to promote the sampling and competition was also displayed in each store.

The Results

  • 41,000 samples were given out to BB&B customers.
  • Great feedback from stores about the promotion as well as feedback from customers.
  • 13,035 entered the competition.
  • Although we reached 41,000 with samples the combination of collateral in-store, Facebook and the mailer gave us even greater brand reach.
Service THE IN GROUP
Industry Personal Care
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