Tasked with raising awareness of the Dentalife dog treats we got tails wagging across New Zealand and targeted our fury friends nationwide.
Working with Groomers, Vets, Doggy Day Care centers, Dog Walkers and Kennels we ran a mass sampling campaign and treated dogs to a delicious treat that cleaned their teeth at the same time! In addition, we targeted dog walking hot spots and dog events during the weekends to hand out Dentalife samples and coupons.
Over the course of the campaign we have out 27,000 samples to a very targeted audience.
We managed the campaign from ideation to concepting and executing. Creating fun memories and brand experience for dog lovers throughout the country.