The Brief

The challenge was to reach people already on Efexor (an anti-depressant) with an important message regarding product availability.

The Solution

Front cover magazine advertising in 1003 doctors’ waiting rooms.

The Rollout

Advertising was placed on the front cover of magazines displayed in 1003 medical waiting rooms over a four-month period.

The Results

• High reach to target audience.

• Over this period there were approximately 4.4 million patient visits to these waiting rooms.