The Brief

Create awareness and remind users that Tasti Frutisies & Milkies are a great snack to include in lunch boxes for children.

The Solution

A sampling campaign was run at the Waitakere Get Set Go Event organised by Athletics NZ for school aged children.

The Rollout

A team of 6 energetic Brand Ambassadors (2 dressed up in Mascot Costumes) were given product training and attended the event to hand out samples to all 400 children attending. The Brand Ambassadors were selected due to their high energy and fun attitude.

Tasti Mascots and were used to captivate the children and provide an element of fun at the event by getting involved in the activities that they were participating in.

Simple, but effective branding was used on the general BA Uniforms and the branded Tasti Gazebo. These both helped create strong branding across all aspects of the set up and Brand Ambassador team.

The Results

A fun and very successful day was had by all children and staff involved, with over 400 children sampling either a Fruitsies or Milkies bar.