Get a large number of mid-high socio women trying the new fruit and green teas.
A sampling and advertising campaign in 440 mid-high socio hair salons.
Salons displayed two international fashion magazines with front cover advertising and menu cards featuring the new teas on hair stations.
Stylists were encouraged to trial the teas and offer the tea to clients.
Talking points were supplied to stylists to promote the samples to their clients.