To celebrate the launch of KitKat 2 Ways and help announce the new line to New Zealand, we ran more than 150 Supermarket Demonstrations nationwide and had customers seeing double!
We offered shoppers a delicious new twist on popular Kit Kat flavours - two ways to enjoy one flavour on the same chocolate finger. Kit Kat 2 Ways was a real crowd pleaser and attracted customers to the sampling staff. Using slick sampling trays staff were able to roam stores and add positively to shopping experiences.
The customers opinion on the new range was very positive which was reflected in high sales numbers. Not only did the KitKat launch run successfully but we added to shopping experiences in an enjoyable and delicious way!