Our brand ambassadors introduced customers to the Kohu Road premium ice cream brand and products by sampling in 27 of Auckland’s top supermarkets.
To ensure customers could understand and taste why Kohu Rd is a superior icecream, we ran extensive, ongoing brand ambassador training to ensure we were tailoring experiences to each and every customer.
By letting customers know just how much love and work goes into creating Kohu Road ice cream and offering a dairy free option we not only build a positive brand experience and educated them on values that are incredibly important to the brand.
Adding in the extra details and training we managed to let over 5,000 people know that Kohu Road ice cream is not only natural and award winning but also hand made by just three chefs in West Auckland!
Overall, customers rated the Kohu Road brand 5/5 and shoppers with dietary needs were able to purchase & enjoy the Dairy-Free Kohu Road products to suit their dietary requirements. A win all round for Kohu Road!