Get large numbers of students to try the new flavours of Maggi Pot Noodles. Students eat a lot of noodles!
14 Universities throughout NZ agreed to be involved in a hot Maggi Noodle Sampling campaign during Re-Orientation Week.
Brand Ambassadors were used to sample the noodles in strongly branded stands.
Students were encouraged to make the noodles up themselves from the hot water urns to educate them on the new preparation technique these noodles required.
Vouchers were also given out to drive purchase.
THE IN GROUP negotiated competitive packages with all universities which included advertising in student magazines, radio adlibs, Facebook posts, posters, website and twitter.