Case Studies

Nescafe 3-in-1

Sampling in Universities and Polytechs

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The Brief

To engage 18-24 year olds with Nescafe 3-in-1 coffee.

The Solution

A sampling campaign at a combination of University and Polytech end-of-year functions.

The Rollout

Brand Ambassadors sampled hot cups of Nescafe 3-in-1 to students, along with two dry samples to take home and a voucher.

Branded stations were set up to sample the product at each event enhancing engagement with students.

The Results

  • 33,600 students tried the product.
  • Students loved the free coffee and we went through samples at an amazing rate.
  • Universities and Polytechs really got behind the sampling and promoted it through social media, as well as providing staff to help with the activity.
Service THE IN GROUP
Industry Food and Beverage
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