Case Studies

Nescafe - Bring Back Your Flavourite

In Store Sampling

THE IN GROUP
THE IN GROUP
THE IN GROUP THE IN GROUP

We got customers engaged and involved with the Nescafe brand by asking them to take part in a poll to decide on which flavour Nescafe would bring back.

Keeping our sampling stand interactive with an online voting page displayed on an IPad, we got customers talking about Nescafe and voting on which flavour they would love to see back on shelves.

After voting each customer was given a coupon and sachet which showcased just how broad the Nescafe range is – a flavour to suit everyone!

Running the campaign nationwide had a good reach and over 42 sales were made each demo, a huge 39% in sales conversion.

Results are in and we are very pleased to announce that Nescafe Butterscotch was the people’s choice of flavour to bring back!

Service THE IN GROUP
Industry Food and Beverage
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