Get consumers to trial NESTEA and engage with its unique sachet format, which is the main point of difference from competitors in the market.
A summer sampling campaign in 250 offices leading up to Christmas.
Samples were provided along with NESTEA branded jugs to make up in the office and refrigerate as a refreshing treat for those hot summer afternoons.
Additional samples were also provided, to be displayed in lunchrooms for staff to take home along with a voucher booklet containing delicious summer mocktail and cocktail recipes.
Posters and table talkers were displayed in lunchroom areas, telling staff how to make up the product themselves and promoting recipes.
An office photo competition was run to increase engagement.