Case Studies

Nestea

Office Sampling

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The Brief

Get consumers to trial NESTEA and engage with its unique sachet format, which is the main point of difference from competitors in the market.

The Solution

A summer sampling campaign in 250 offices leading up to Christmas.

The Rollout

Samples were provided along with NESTEA branded jugs to make up in the office and refrigerate as a refreshing treat for those hot summer afternoons.

Additional samples were also provided, to be displayed in lunchrooms for staff to take home along with a voucher booklet containing delicious summer mocktail and cocktail recipes.

Posters and table talkers were displayed in lunchroom areas, telling staff how to make up the product themselves and promoting recipes.

An office photo competition was run to increase engagement.

The Results

  • 37,500 people were reached.
  • 66% of office managers said they would purchase the product for home use.
  • Feedback from staff indicated that it changed their skeptical perception about sachet based products and NESTEA.
  • The campaign was repeated in January along with 200 hair salon sites.
Service THE IN GROUP
Industry Food and Beverage
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