To raise awareness of OSM 2-packs by getting shoppers to trial the Apricot and Cranberry flavours. Another key objective was to drive OSM 2-pack sales.
12 sampling demonstrations took place during May 2015 in 6 selected New World stores in Auckland, Wellington and Christchurch.
Brand Ambassadors sampled both the Apricot and Cranberry flavoured OSM 2-packs. Customers were given a $3 off coupon and were encouraged to use these on the day.
Bright branded stands, uniforms and props all had clear messaging and helped maximise branding.
The campaign exceeded expectations with over 2500 customers sampling the OSM 2-Pack bars and had an average of 33% conversion rate.