To engage mid-socio women with Palmolive Ayurituel – a new range of shower gel inspired by the ancient Indian practice of Ayurveda.
A sampling campaign in 100 mid–socio hair salons.
Salons were provided with 50ml sample bottles to offer to their clients in all three variants along with a die-cut voucher booklet with information about the product and a discount to purchase.
Salons were also provided with die-cut mirror decals to display on mirrors at each hair station to enhance branding.
A competition was run with salons to promote the sampling through their Facebook pages to win a Palmolive goodie hamper.