Case Studies

Palmolive Ayurituel Shower Gel

Sampling in Yoga & Pilates Studios

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The Brief

To engage mid socio women with Palmolive Ayurituel – a new range of shower gel inspired by the ancient Indian practice of Ayurveda.

The Solution

A sampling campaign in 50 Yoga and Pilates studios. The locations were chosen due to the close fit of the principals of Ayurveda with Yoga and Pilates practices.

The Rollout

Yoga and Pilates studios were supplied with product based on the number of students they would see per week in all three variants.

The studios were also supplied with beautiful woven baskets to display the product along with die-cut posters and voucher booklets with information about the new product range.

Yoga and Pilates staff were also supplied with talking points and information about the product so they could discuss it to their students when sampling took place.

The Results

  • 21,600 Yoga and Pilates students received a sample.
  • Very positive feedback from studios about the product, the variants and propensity to purchase along with some interesting discussions on the practice of Ayurveda, from which the product draws inspiration.
Service THE IN GROUP
Industry Personal Care
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