The Brief

Get people with osteo-arthritis aware of Panadol Osteo and its benefits for people with this condition. The core age for use of this product is over 65 years.

The Solution

A magazine advertising campaign in 150 Retirement Villages, and 200 GP waiting rooms in suburbs with an older population.

The Rollout

Sites received two Magazines (Australian Women’s Weekly and NZ Gardener) with front cover advertising.

Each magazine had a tip-on pad with a checklist that would help the audience self-identify. The call to action on the checklist was to discuss Panadol Osteo with a GP.

The Results

There was high interest in this product with 11,500 checklists taken away.