Case Studies

Purina One Demo's

In Store Couponing

THE IN GROUP
THE IN GROUP
THE IN GROUP
THE IN GROUP
THE IN GROUP
THE IN GROUP
THE IN GROUP THE IN GROUP THE IN GROUP THE IN GROUP THE IN GROUP THE IN GROUP

The IN Group ran 3 inStore supermarket demonstration campaigns for Purina focusing on educating consumers on Purina One through quality engagements and driving purchase of the range using coupons.

388 demonstrations were completed nationwide across the 3 the waves during 2016 and 2017.

All Brand Ambassadors were vet nurses or vets in practice or training or with similar qualification. 

Service THE IN GROUP
Industry Pet
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