Case Studies

Purina Pro Plan

In Store Sampling

THE IN GROUP
THE IN GROUP
THE IN GROUP THE IN GROUP

We were put to the challenge to create awareness and drive sales of the new Bright Minds Purina Pro Plan range. We took up the challenge by training vet nurses and trainee vets to become Pet Nutrition Specialists and setting them up in Animates stores to educate the public on quality pet nutrition and drive Pro Plan sales.

Customers appreciated the knowledgeable advice and the initiative had a great impact on sales. Mission accomplished!

Service THE IN GROUP
Industry Food and Beverage
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