Case Studies

Splenda Demo's

In Store Sampling

THE IN GROUP
THE IN GROUP
THE IN GROUP
THE IN GROUP
THE IN GROUP THE IN GROUP THE IN GROUP THE IN GROUP

In November/December, The IN Group ran an inStore supermarket demonstration campaign for Splenda.

 

82 nationwide demonstrations were completed, with the objective of driving trial and educate shoppers of the benefits of Splenda.


The campaign was split into two recipes (all preparation/cooking was completed instore):

  • 37 Brownie demonstrations
  • 45 Lemonade demonstrations
Service THE IN GROUP
Industry Food and Beverage
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