Sample the new Uncle Toby's Gourmet Oat sachets to busy working professionals as an easy, healthy and delicious breakfast option.
250 businesses were recruited to offer a free Uncle Toby’s breakfast for staff.
Businesses were provided with one sample of Uncle Toby’s Gourmet Oats per person.
Workers were invited to enjoy the free breakfast via an email campaign and printed promotional materials displayed in the lunchrooms.
A mystery shopper competition was run with the best Uncle Toby’s breakfast photos receiving an office supply of chocolates.