Case Studies

Uncle Toby’s Gourmet Oats

Sampling in Office Lunchrooms

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The Brief

Sample the new Uncle Toby's Gourmet Oat sachets to busy working professionals as an easy, healthy and delicious breakfast option.

The Solution

250 businesses were recruited to offer a free Uncle Toby’s breakfast for staff.

The Rollout

Businesses were provided with one sample of Uncle Toby’s Gourmet Oats per person.

Workers were invited to enjoy the free breakfast via an email campaign and printed promotional materials displayed in the lunchrooms.

A mystery shopper competition was run with the best Uncle Toby’s breakfast photos receiving an office supply of chocolates.

The Results

  • 50,000 people enjoyed a free Uncle Toby’s breakfast at work over a one week period.
  • 77% of those surveyed said they would go on to buy the product after trialing it.
  • The campaign was so successful it was repeated.
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Industry Food and Beverage
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