We took customers on a wine discovery last summer with a Villa Maria summer campaign. Our main objectives were to raise awareness of the Cellar Selection Varietals and drive trial and sales of the range.
We ran 73 tasting sessions in targeted supermarkets. Social media geo targeting of the tastings added an extra boost to awareness in key targeted regions.
With average sales in our highest performing supermarkets sitting above 40 per demo we were extremely happy with the results of this campaign and positive brand engagement provided to customers.
Cheers to that!