The Brief

Drive sales and brand awareness of Well Naturally No Sugar Added chocolate. 

The Solution

16 sampling demonstrations took place in June/July 2016 in ‘key’ New World stores in the North Island.

The Rollout

Brand Ambassadors sampled three flavours from the Well Naturally No Sugar Added Chocolate range and encouraged customers to sample, whilst relaying key sales messages in order to drive sales of the range.

A price promotion was aligned with the demonstration weeks to provide an extra purchasing incentive to customers.

Impactful stand branding was developed to stand out in store.

The Results

The campaign was very successful with 2457 customers sampling Well Naturally Chocolate and an average sales: trial conversion rate of 26%.