Case Studies

Wrigley's Extra Professional Gum

Sampling in Dentists

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The Brief

Drive awareness and trial amongst those who care for their teeth, and also build dentist endorsement.

The Solution

A sampling campaign was run in 605 dentist waiting rooms nationwide.

The Rollout

Over two months each site displayed four waiting room magazines (NZ Good Health & AWW) with advertising on front covers.

POS sampling units were displayed in reception areas.

The Results

  • 108,900 sachets of gum were sampled.
  • The magazines had an estimated readership of 758,000 over two months.
  • In online research 90% of dentists said they would recommend this product to their patients.
Service THE IN GROUP
Industry Food and Beverage
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